Sep 29, 2022  
2019-2020 Graduate Catalog 
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

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MKT 6930 - International Marketing

Lec. 3. Cr. 3.
International markets, instruments, and global marketing strategies. This course will focus on the study of consumer behavior and buying cultures in all major regions of the world, and it relates this information to the creation of international marketing plans and strategies.

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