MKT 4100 - International Marketing
Lec. 3. Credit 3.
Prerequisite: MKT 3400 . Focuses on the study of consumer behavior and buying cultures in all major regions of the world and relates the information to the creation of international marketing plans and strategies. Enrollment in junior- or senior-level MKT courses requires junior standing. All business majors must have completed the Basic Business Program.
View the Spring 2023 Schedule of Classes
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