Sep 24, 2020  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 4100 - International Marketing

Lec. 3. Credit 3.
Prerequisite: MKT 3400 . Focuses on the study of consumer behavior and buying cultures in all major regions of the world and relates the information to the creation of international marketing plans and strategies. Enrollment in junior- or senior-level MKT courses requires junior standing. All business majors must have completed the Basic Business Program.

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