ATOU 4100 - Direct Marketing for Agriculture and Human Ecology
Lec. 3. Credit 3.
Direct marketing shortens the marketing route and allows businesses to communicate with and deliver products directly to the consumer. This course will cover key elements of direct marketing in an agriculture and human ecology context, including retailing, merchandising, social media marketing and services marketing. Open to both majors and non-majors.
View the Spring 2023 Schedule of Classes
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