MKT 4500 - Retail Marketing Management
Lec. 3. Credit 3.
Prerequisite: MKT 3400 . Theory and practice of modern retail marketing. Included are merchandising, budgeting, store location and design, retail pricing decisions, product sourcing, and promotion strategies. Enrollment in junior- or senior-level MKT courses requires junior standing. All business majors must have completed the Basic Business Program.
View the Summer 2020 Schedule of Classes
View the Fall 2020 Schedule of Classes
Add to Portfolio (opens a new window)