MKT 4500 - Retail Marketing Management

Lec. 3. Credit 3.
Prerequisite: MKT 3400. Theory and practice of modern retail marketing. Included are merchandising, budgeting, store location and design, retail pricing decisions, product sourcing, and promotion strategies. Enrollment in junior- or senior-level MKT courses requires junior standing. All business majors must have completed the Basic Business Program.