Jun 02, 2023  
2016-2017 Undergraduate Catalog 
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3430 - Advertising

Lec. 3. Credit 3.
Prerequisite: MKT 3400 . Techniques and methods of advertising, including an analysis of major media. Emphasis on case studies and special projects involving integrated advertising campaigns and trends. Enrollment in junior- or senior-level MKT courses requires junior standing. All business majors must have completed the Basic Business Program.

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