MKT 4500 - Retail Marketing Management
Lec. 3. Credit 3.
Prerequisite: MKT 3400 . Theory and practice of modern retail marketing. Included are merchandising, budgeting, store location and design, retail pricing decisions, product sourcing, and promotion strategies. Enrollment in junior- or senior-level MKT courses requires junior standing. All business majors must have completed the Basic Business Program.
View the Spring 2020 Schedule of Classes
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