Apr 05, 2020  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog
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MKT 4500 - Retail Marketing Management



Lec. 3. Credit 3.
Prerequisite: MKT 3400 . Theory and practice of modern retail marketing. Included are merchandising, budgeting, store location and design, retail pricing decisions, product sourcing, and promotion strategies. Enrollment in junior- or senior-level MKT courses requires junior standing. All business majors must have completed the Basic Business Program.


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