Jul 15, 2020  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3430 - Advertising



Lec. 3. Credit 3.
Prerequisite: MKT 3400 . Techniques and methods of advertising, including an analysis of major media. Emphasis on case studies and special projects involving integrated advertising campaigns and trends. Enrollment in junior- or senior-level MKT courses requires junior standing. All business majors must have completed the Basic Business Program.


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