Aug 14, 2018  
2017-2018 Undergraduate Catalog 
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3400 - Principles of Marketing

Lec. 3. Credit 3.
Prerequisite: ECON 2010 . Marketing in an economic system, including marketing strategy and marketing mix variables available to the marketing manager. Enrollment in Junior- or Senior-level MKT courses requires Junior Standing. All Business majors must have completed the Basic Business Program.

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