Dec 09, 2019  
2014-2015 Undergraduate Catalog 
    
2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3400 - Principles of Marketing



Lec. 3. Credit 3.
Prerequisite: ECON 2010 . Marketing in an economic system, including marketing strategy and marketing mix variables available to the marketing manager. Enrollment in junior- or senior-level MKT courses requires junior standing. All business majors must have completed the Basic Business Program.


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